Applied
Engineering
Results
samueltorres.dev
Role
Engineering and infrastructure: multi-domain setup in separate accounts, redirects, security, backups and technical SEO.
Core stack
WordPress · Hello Biz + Hello Plus · Elementor Pro · MetForm · Rank Math SEO · Wordfence · Akismet · UpdraftPlus · PHP 8.1 · cPanel/WHM · Let's Encrypt
Team
Visual design and Elementor layout: Conqr Digital Agency's design team.
Context
Día Vida is a nutraceutical brand focused on women's wellbeing through perimenopause and menopause. Its web presence combines a brand site, presenting a line of six formulas with a page for each, and a landing page on its own domain for acquisition campaigns; purchases happen in the brand's store. On the technical side, several domains had to run without sharing risk and on a solid security baseline, since health sites are a frequent target for spam and attacks.
What I did
Each domain lives in its own cPanel account: an incident or a change on the campaign landing page can't reach the main site, and each one is updated and backed up separately. The main domain 301-redirects to its www version to keep authority on a single URL.
In every account I set up Wordfence as an application firewall, Akismet against form spam, the Elementor Safe Mode mu-plugin to recover the site if a plugin conflict takes it down, and scheduled UpdraftPlus backups.
Set up Rank Math for metadata and on-page SEO across the brand site and each formula page, so every product has its own entry point in search instead of relying on the homepage.
Result
The brand site and the campaign landing page run in production, each isolated in its own account with the same security and backup baseline.
Evidence from the live site
Screenshots of the brand site and the campaign landing page in production.
The full line of six formulas, designed by Conqr's design team.
Product cards with price and a buy button that leads to the brand store.
The dedicated Transition formula page — point 3.
Ingredients, usage and dosage in tabs on the formula page.
The campaign landing page, on its own domain and in its own account — point 1.
Educational content on the landing page about the changes of this stage.