Applied
Engineering
Results
samueltorres.dev
Role
Portal engineering: WooCommerce catalog and structure, recipe book with taxonomies, technical SEO, forms and infrastructure.
Core stack
WordPress · WooCommerce · YITH Ajax Navigation · WP Delicious Recipes · Elementor Pro · Yoast SEO · reCAPTCHA · PHP 8.2 · cPanel/WHM · Let's Encrypt
Team
Visual design and Elementor layout: Conqr Digital Agency's design team.
Context
Guval is a Mexican food group with six product lines — pasta, soups, sauces, flours, cookies and pellets — and brands such as Morimoto and Satoru. It needs a portal that works as a corporate site, a browsable catalog of 100+ products and useful content for consumers at the same time, without turning into a maze. The technical challenge is modeling the information well: products by line, recipes with several dimensions and brands, all connected and easy for the client to maintain.
What I did
Structured the catalog in WooCommerce: 100+ products across six lines, with AJAX filter navigation and product sheets carrying the data a wholesale buyer asks for — shelf life, sales unit, EAN and DUN codes, primary packaging, case and pallet configuration.
Built the recipe book on WP Delicious Recipes, which adds its own content type and taxonomies for cuisine, cooking method, dish type and diet, plus a recipe search. That way each recipe can feature a house product, like soy ramen made with Ramen Morimoto.
Yoast SEO for metadata and sitemaps, reCAPTCHA-protected contact forms, and a staging environment with PHP 8.2 and Let's Encrypt SSL where the portal is tested ahead of launch.
Evidence from the site in development
Screenshots of the portal in development, ahead of launch: the catalog by product line, product sheets and recipe book described above.
Six product lines with AJAX filters by brand and type — point 1.
The full shop: 104 published products — point 1.
Product sheet with shelf life, EAN/DUN codes, packaging and pallet data — point 1.
The recipe book, with its own content type — point 2.
A recipe tied to a house product: soy ramen with Ramen Morimoto — point 2.
Brand page linking out to Mercado Libre and Amazon, designed by Conqr's design team.