Applied
Engineering
Results
samuel-torres.com
Role
UI design & frontend development — mockup selection, color direction, layout, animations and interactivity.
Core stack
WordPress · Elementor Pro · Draw Attention (interactive images) · Contact Form 7 · Mailchimp (MC4WP) · EmbedPress
Context
Sincronía Logística is a Mexican pharmaceutical storage and distribution operator (Tultitlán, State of Mexico) with serious credentials: ISO 27001, 28000, 13485, 14001 and 9001 certifications, a national 3rd-place ranking in its sector, ESR distinction, a LAQI award and Forbes coverage, plus operations featuring robotics, drones and its "AI Factory" initiative. The challenge was communication: translating that operational level into a sober, professional, credible web interface for healthcare-sector clients.
What I did
Mockup selection, corporate palette and visual hierarchy to bring the brand into a clean, enterprise-grade interface with full-screen video heroes and micro-animations that add life without clutter.
Structured the homepage as a pitch: a 6-service end-to-end grid (E2E, storage, secondary packaging, promotional articles, distribution, collection), a wall of ISO certifications and awards, client testimonials and press blocks (Forbes, LAQI) — the exact order in which a corporate buyer vets a vendor.
Built the Mexico map showing the company's infrastructure network and hubs with interactive images (Draw Attention), turning an operational fact into an explorable element.
An "AI Factory" section with interactive carousels of technology in operation — 3D printing, smart thermometers, cleaning robots, exoskeletons and drones — solved with light animation instead of dense copy.
Contact forms (Contact Form 7), newsletter signup with Mailchimp, video and document embeds (EmbedPress), brochure and privacy-notice downloads, and a careers section.
Takeaway
A contained-scope project that consolidated a key skill: turning a design — however simple — into a sellable, professional frontend. The interface discipline I later applied to technically heavier projects.
Evidence from the live site
Screenshots taken directly from the production site, showing the trust architecture, interactive map and innovation storytelling described above.
The 6-service end-to-end grid opening the trust pitch — point 2.
AI Factory technology carousel and the ISO/awards certification wall — points 2 & 4.
The interactive national coverage map built with Draw Attention — point 3.
Press coverage (Forbes, LAQI) and the national ranking banner — point 2.
Client testimonials and the footer's brochure/privacy-notice downloads — points 2 & 5.
Short version (portfolio card)
A pharmaceutical logistics operator's corporate frontend, combining visual direction, an interactive national coverage map, innovation storytelling (AI Factory) and a trust architecture built on ISO certifications, awards, press and testimonials.
Resume / LinkedIn bullets
- Created the corporate frontend for a pharmaceutical logistics operator, defining mockups, palette and visual hierarchy with Elementor Pro.
- Implemented an interactive national coverage map and animated technology carousels, alongside a trust architecture (ISO, awards, press, testimonials).
- Integrated lead capture with Contact Form 7 and Mailchimp, video/document embeds, and corporate brochure downloads.